The Female Edge: The Kardashians Empire, Building an Athletic Business Authentic to Your Brand, and Marketing to Gen Z w/ Alexa Coyle

By using your mind as your greatest asset, investing in your goals, and taking your passions beyond just a hobby, you can achieve greater success than you ever thought possible. This is the belief of today’s guest, Alexa Coyle, former professional soccer player, marketing coordinator for the Seattle Seahawks, and co-founder of The Female Edge – a business providing resources and services for women athletes with a mission to empower them to find their "edge" and achieve their goals, both on and off the field. Tune in as we discuss the empire (and the drama) that the Kardashians have built, how Alexa moved her idea for her business into action, the marketing strategies that appeal to Gen Z, and Alexa’s suggestions for forging meaningful partnerships and sponsorship deals. Don’t miss this episode full of fun takes and practical advice for building an authentic brand!

Key Points From This Episode:

• A look at Alexa’s background and her favorite gateway reality TV shows!
• What The Kardashians can teach us about overcoming hardship and being vulnerable.
• Catching up with Kim, Kourtney, and Khloe: notable moments from the last two seasons.
• Delving into some of the latest drama, including Kim and Kourtney’s Dolce & Gabbana feud.
• Reality TV lessons on following your passion that Alexa has applied in her business.
• How Alexa took The Female Edge from passion to action with her co-founder, Toni.
• Why you don’t need a certain amount of money or followers to get started.
• The organic reach The Female Edge has been able to achieve through word of mouth.
• Insightful advice for letting your business “naturally evolve.”
• Authenticity as a key component of meaningful sponsorships and partnerships.
• Tips for appealing to younger generations with your marketing content.

Links Mentioned in Today’s Episode:

The Female Edge
The Female Edge on TikTok
The Female Edge on Instagram
The Female Edge Podcast
Alexa Coyle on LinkedIn
Alexa Coyle on Instagram
The Kardashians
The Bachelor
The Bachelorette
Foot Soldiers Park
Victoria Whittaker
Victoria Whittaker on Instagram
Victoria Whittaker on LinkedIn
Giving You Everything Podca

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We drop episodes every other Tuesday! See you in two weeks!